We kept the longstanding line of "Rise Up", but introduced the idea of a heartbeat; because "in brotherhood, we beat as one". Visually, we illuminated every hit and point of contact, and tied it back in to the sound of the heartbeat. 

Samuel L Jackson is a die-hard Falcons fan and we were given the daunting task of replacing the existing and ridiculously popular in-stadium pre-game hype video featuring him and a gospel choir. Our new video was to be played and synced across 3 different types of screens, a 60 ft high halo board that wraps the entire interior of the roof, a giant column past the endzone and a triangle scoreboard by the main entrance.

Unfortunately, because of rights issues, I can't post the video here on Behance. Sorry.

Doug D'Arrigo - Executive Creative Director

Emlyn Portillo - Associate Creative Director Art

Javier Molinos - Associate Creative Director Copy